Pick your stage of growth.

Six packages, one for every stage. Websites and apps that earn their keep, built by one person. Internal disagreements are rare.

Book a discovery call Score your website free

Websites and apps that earn their keep.

Design and development for service businesses. Built properly, by one person. Internal disagreements are rare.

The uncomfortable bit

Most websites are expensive brochures.

They look fine. They load, eventually. And they quietly send would-be clients to whoever ranks above you.

A website either brings in work or it is decoration. There is no third option. The same goes for the four different apps currently running your bookings, payments, reviews and reminders.

Verdant builds the kind that bring in work.

Package 01 · For startups and good causes

Seedling

A proper website with nothing upfront. Application only.

Package 02 · For established businesses

Root

Hand-coded, no page cap. Findable, and looked after.

Package 03 · For businesses run on workarounds

Branch

Your process, turned into software. Your customers, your data.

Package 04 · For businesses ready to join it all up

Oak

Website and app as one system. One relationship.

Package 05 · For the outgrown-everything stage

Canopy

A partnership with a build in it, not a build with extras.

Package 06 · For anyone who wants to be found

Fertiliser

SEO with a score that visibly climbs. On any site.

Six ways in. Pick your stage of growth.

Your website, marked out of 100.

Thirty seconds, no signup, straight from Google's own data. The score usually settles the "is my site fine?" question one way or the other.

Free · No signup · Live Google data

Proof

Judged on results, not compliments.

0 Projects delivered

0% Client satisfaction

0% Client revenue growth

★★★★★

“Working with George was a game-changer for our agency. Our old website didn't reflect our brand or the level of service we offer, but now, our new site looks polished, professional, and makes it easy for potential buyers to find what they need. We've had multiple compliments from clients and even picked up new leads thanks to the clear layout and fast loading time. George made the process simple, and his attention to detail was spot on”

Thea HMarketing Director

★★★★★

“Before working with George, our booking system was a nightmare. Clients were calling, emailing, and texting to schedule appointments, and we were constantly double-booking or missing requests entirely. It was stressing out our entire team. The custom booking app George built for us has been incredible. Clients can see our real-time availability, book their own appointments, and even reschedule if needed. We went from spending 2-3 hours daily on scheduling chaos to maybe 15 minutes of admin work. Our client satisfaction has improved dramatically because they're not frustrated trying to reach us, and our team can focus on actually delivering great service instead of playing phone tag all day.”

Jack CFounder / Owner

★★★★★

“Recently finished our website and was just absolutely incredible all the way through! also came up with some brilliant ideas and never made me wait for any issues that arose to resolve”

Glenn EAgency Director

★★★★★

“As George's quality control manager, I can confirm his work ethic is impeccable. He sits at his desk for hours, which means more belly rubs for me. His websites load faster than I can chase a tennis ball. Only complaint: not enough dog photos in his portfolio. 11/10 would supervise again.”

PhoebeHead of Workplace Morale

The process

No mystery. No jargon. No vanishing act.

Step one

Find the real problem

Most people ask for a redesign when what they need is clearer messaging, or a better route from visitor to enquiry. The first job is working out which one you are. New paint on the wrong wall helps nobody.

Step two

Map the plan

How the site turns visitors into enquiries, in writing. What people see, what they click, why they trust you. Signed off by you before anything gets built. No surprises, and nothing that will "be extra".

Step three

Build it

You review, it gets refined, we launch. No scope creep and no budget blowouts. When Tuesday is promised, Tuesday is meant.

Step four

Keep it working

Websites are not fire-and-forget. The numbers get watched, and if they dip, things change. Apps get updated. The relationship carries on past the invoice.

Further in

Every path here ends at the same desk.

The person

One person. No account managers.

George Ledden. Brighton native, fifteen years of building things on the internet, walking distance from both the sea and the South Downs.

Every project gets the same treatment: built by hand, tested by my wife with completely fresh eyes, and inspected by a cockapoo with exacting standards. You deal with the person doing the work, start to finish. Based in Brighton, working with clients anywhere.

0 Years at it

0 Person you'll deal with

0 Dog on quality control

The unnecessarily long version

Free tools

Try before you even talk to me.

Two tools, no signup, no strings. Both tend to be illuminating.

30 seconds

Free Website Audit

Your website, marked out of 100. Speed, SEO, accessibility and best practice, scored the same way Google scores you.

Run the audit 2 minutes

SaaS Stack Calculator

What your subscriptions really cost over three years, and whether a custom build would pay for itself.

Do the maths

Say hello

Let's work together

Tell me what's broken, or what's missing. You'll get a straight answer on whether it's worth fixing and roughly what it would take. No pitch deck, no follow-up sequence.

Forms not your thing? Email George directly. It lands in the same place.