About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
HOW I ACTUALLY WORK
Here's how I turn your digital problems into actual solutions, without disappearing for three months or communicating exclusively in design jargon.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Or just book a call if forms aren't your thing
About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
HOW I ACTUALLY WORK
Here's how I turn your digital problems into actual solutions, without disappearing for three months or communicating exclusively in design jargon.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Or just book a call if forms aren't your thing
About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
About me
George Ledden
I'm George, a digital designer and developer who believes your website shouldn't make people want to throw their laptop out the window
My approach is simple: understand what you actually need, build it properly, and try not to over-complicate things just to show off.
Me (George)
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm a 35-year-old Brighton native who's spent most of his life within walking distance of both the sea and the South Downs - which is basically winning the geographical lottery. Ten minutes one way gets me to the beach, twenty minutes the other way puts me in proper countryside. Not bad for someone who gets restless sitting still for too long.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
I'm absolutely obsessed with creative problem-solving and finding the most efficient way to do absolutely everything, which probably explains why I've been tinkering with websites and code for 15 years (on and off, because my brain loves a good tangent). Cricket is my religion, proper gaming is my therapy, and I have an undiagnosed-but-fairly-obvious case of ADHD that means I either hyperfocus on a project for 12 hours straight or suddenly decide I need to learn pottery.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Brighton suits me perfectly - it's got just the right mix of seaside charm and complete weirdness. Where else can you watch county cricket, grab fish and chips, then spend the evening at a gig in a converted church? It's a city that celebrates the fact that everyone's a bit odd, which works out brilliantly when you're someone who gets genuinely excited about finding the perfect solution to a client's workflow problems.
Family Life
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
My wife Stephanie keeps me grounded and has been remarkably supportive of the whole 'leaving steady employment to build websites' decision. She's also become my most valuable quality assurance tester - every project gets put through what I call the 'Wife Test.' I hand her the finished website and watch her use it with completely fresh eyes. She consistently spots the obvious problems I've become blind to after weeks of working on the same design.
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
Our four-year-old Lucie reminds me daily that good design should be intuitive, if she can navigate a tablet without instruction, there's no excuse for confusing user interfaces. She also provides brutally honest feedback that's refreshingly direct ('Daddy, that's boring' carries more weight than you'd think).
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
The household includes Phoebe our cockapoo and Benny the cat, both of whom serve as regular reminders that there's life beyond screens. Between family responsibilities and actual human interaction, I never lose sight of what matters outside of project deadlines.
Verdant Digital
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
I've been messing about with websites and code for 15 years, but like most things with an ADHD brain, it happened in fits and starts. I'd get obsessed with a project, learn everything I could, then inevitably get distracted by something completely different. Lots of half-finished courses and abandoned side projects.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The decision to actually commit to Verdant Digital came from finally admitting I should probably try to make money from something I'd been doing for free anyway. After years of helping friends fix their broken websites and sort out digital problems, it seemed daft not to make it official.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
The name 'Verdant' stuck because it captures something I actually care about - growth, but sustainable growth. Not the Silicon Valley 'move fast and break things' approach, but the kind where you build something solid that lasts. The environmental angle isn't just marketing fluff either; if I'm going to add more websites to the internet, I want to offset the impact by planting actual trees.
HOW I ACTUALLY WORK
Here's how I turn your digital problems into actual solutions, without disappearing for three months or communicating exclusively in design jargon.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
01.
DISCOVERY & DEEP DIVE
We start with a proper discovery call to understand what you're actually trying to achieve, followed by a detailed onboarding questionnaire that digs into your business, audience, and goals. This is where I find out what you really need versus what you think you need.
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
02.
DESIGN & FIRST DRAFT
Based on everything I've learned, I create the first version and present it to you with clear reasoning behind every decision. No mystery reveals - you see exactly what I'm thinking and why
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
03.
FEEDBACK & ITERATION
You tell me what works and what doesn't. I make changes based on your feedback and we refine the design together until you're genuinely happy with it. This collaborative approach means you get exactly what you need.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
04.
PRE-LAUNCH APPROVAL
Two final check-ins - one week before launch and a few days before go-live. Nothing launches without your explicit sign-off. No nasty surprises, no 'hope you like it' emails.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
05.
LAUNCH & ONGOING SUPPORT
Your site goes live and I don't disappear. You get an hour of support each month for updates, fixes, or questions. Because websites aren't 'set it and forget it' things.
Hi
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Or just book a call if forms aren't your thing