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Design Insights & Ideas

Design wisdom, development tips, and the occasional rant about websites that make people want to throw their phones. Read when you need ideas or just want to procrastinate properly.

Two identical page outlines above a ground line, one with roots beneath it and one with a wire dangling into nothing
Insights — Aug 31, 2026

Vibe Coding Your Own Website Is Fine, Here's What It Leaves Out

Nothing looks broken. That's the problem. The form submits to nothing and still says thanks, every page is titled Home, and the hero image is four megabytes.

Seven sparse page outlines beside one complete page with a seedling growing out of it
Insights — Aug 18, 2026

Your First Website Has One Job, And It Isn't Looking Impressive

Founders build seven pages. The blog stops after two posts, the case studies page says coming soon for a year, and the one job of the site is sitting behind a form on page seven.

WordPress and AI search illustration
Insights — Mar 13, 2026

WordPress Isn't Ready for AI Search. The Fix? A Plugin. Obviously.

AI search is changing how people find businesses online. WordPress, as it's typically built, isn't keeping up. Here's why that matters, and why the answer isn't another plugin.

George Ledden, the freelancer behind Verdant Digital, sitting on an office sofa
Insights — Feb 13, 2026

When Hiring A Freelancer Actually Makes Sense (And When It Doesn't)

Agencies vs freelancers isn't about budget. It's about picking the right way of working for your situation. Here's how to work out which one fits, without wasting money on the wrong choice.

A strikingly designed website on screen
Insights — Nov 19, 2025

When Websites Make You Go “Bloody Hell, That’s Beautiful”

When websites are so nice to look at that you forget you were supposed to be working. A look at three sites that chose beautiful over boring.

Hands typing on a laptop beside a cup of coffee
Insights — Sep 12, 2025

Red Flag: Why You Should Avoid Web Designers Who Only Use One Platform

If you're looking to hire a web designer, there's one red flag that should send you running for the hills: designers who insist on using only one platform for every project. Whether they're die-hard WordPress enthusiasts, Webflow evangelists, or Squarespace purists, these single-platform specialists are likely to cost you time, money, and missed opportunities.