Design Insights & Ideas
Design wisdom, development tips, and the occasional rant about websites that make people want to throw their phones. Read when you need ideas or just want to procrastinate properly.

Vibe Coding Your Own Website Is Fine, Here's What It Leaves Out
Nothing looks broken. That's the problem. The form submits to nothing and still says thanks, every page is titled Home, and the hero image is four megabytes.

Your First Website Has One Job, And It Isn't Looking Impressive
Founders build seven pages. The blog stops after two posts, the case studies page says coming soon for a year, and the one job of the site is sitting behind a form on page seven.

WordPress Isn't Ready for AI Search. The Fix? A Plugin. Obviously.
AI search is changing how people find businesses online. WordPress, as it's typically built, isn't keeping up. Here's why that matters, and why the answer isn't another plugin.

When Hiring A Freelancer Actually Makes Sense (And When It Doesn't)
Agencies vs freelancers isn't about budget. It's about picking the right way of working for your situation. Here's how to work out which one fits, without wasting money on the wrong choice.

When Websites Make You Go “Bloody Hell, That’s Beautiful”
When websites are so nice to look at that you forget you were supposed to be working. A look at three sites that chose beautiful over boring.

Red Flag: Why You Should Avoid Web Designers Who Only Use One Platform
If you're looking to hire a web designer, there's one red flag that should send you running for the hills: designers who insist on using only one platform for every project. Whether they're die-hard WordPress enthusiasts, Webflow evangelists, or Squarespace purists, these single-platform specialists are likely to cost you time, money, and missed opportunities.