Off-the-shelf software makes your business fit the software. Branch goes the other way: a custom app shaped to how you work, running on anything with a browser. No app stores, and your data stays yours.
Not a template with your logo on it. A Branch app starts with how your business runs and builds outward: your workflow, your language, your awkward edge cases. Scope and price are worked out on the discovery call, before anything is agreed.
Branch apps run in the browser and work on anything with one: phones, tablets, laptops, the front desk. Add one to a home screen and it behaves like a native app. No App Store approval process, no forced updates, no platform sitting between you and your customers.
Your client list, your records, your history. All of it yours, held in your own app, with no marketplace between you and the people who pay you. Nobody parks your competitors next to you, and nobody mines your customer list.
Delivery runs 8 to 12 weeks: the same three-round structure as the websites, at double the length. The entire second half is testing. You and your team break it in private so your customers never get the chance.
Platform costs, monitoring, fixes and small changes are all part of Branch. Every package includes being looked after; this one is no exception. If something goes wrong after handover, you still get me. Not a ticketing system.
Most businesses run on software built for the average of everyone. It nearly fits. The gaps get filled with spreadsheets, workarounds and one long WhatsApp thread doing the work of a CRM.
Branch is for the point where nearly stops being good enough: a tool built around how your business runs, not the other way round. Recent and current builds:
Each one runs in any browser, on any device, with no app store in the way. Your customers are yours, your data is yours, and there's no marketplace in between.
Any business that needs a tool built around how it runs, rather than another subscription that nearly fits. Recent builds include a custom CRM, a booking platform and a work management system for a construction firm, with a double-blind messaging system for a charity in build now. If your process lives in spreadsheets, workarounds and one long WhatsApp thread, it's worth a call.
No. Branch apps run in the browser and work on anything with one: phones, tablets, laptops, the front desk. Add one to a phone's home screen and it behaves like a native app, with no App Store download, no approval process and no app-store fees.
8 to 12 weeks. Builds follow the same three-round structure as our websites at double the length, and the whole second half is testing. You and your team use the app, find the rough edges, and we sand them off before your customers ever see it.
In most cases, yes. We'll discuss what you currently have and how to migrate it cleanly during onboarding. No guarantees until we've seen what we're working with, but it's usually straightforward.
We set everything up, brand it to your business, migrate any existing data, and walk you through how to use it. You won't be handed a login and wished good luck. The handover is only complete when you're comfortable running it yourself.
New features and integrations are scoped on a call and quoted before anything is agreed. The first build covers what your business needs on day one; when the business changes, the app changes with it. Day-to-day fixes and small changes are included. New functionality is a new conversation.
You do. Entirely. Your client list, their booking history, their contact details: all yours. Not stored in a marketplace platform, not accessible to your competitors.
Platform costs, monitoring, fixes and small changes are all part of Branch. The app stays live, watched and up to date, and being looked after is part of the package rather than a separate product. If something breaks, you have my number. You use it.
Tell me what's broken, or what's missing. You'll get a straight answer on whether it's worth fixing and roughly what it would take. No pitch deck, no follow-up sequence.
Forms not your thing? Email George directly. It lands in the same place.