01
A consultant inside the business
George comes in a few days a month and works where the work is: design decisions, build priorities, the processes everyone quietly routes around. Not a supplier emailing deliverables from a distance. Someone in the room who knows how the place runs.
02
The build, done properly
There's a build in the partnership: a hand-coded website on fast global hosting, a custom app that runs in any browser with no app store in the way, integrations with the systems you already use. No page builders, no templates. The person building it is the same person who scoped it, in the room where it'll be used.
03
Friction points, found and fixed
Every business has them: the spreadsheet that's secretly load-bearing, the process with three workarounds, the report nobody trusts. Part of the arrangement is hunting these down and deciding, together, which are worth fixing and which are fine as they are.
04
Product thinking, not order-taking
Before Verdant, George was a Product Owner at MetLife, deciding what got built, in what order, and what didn't get built at all. That's the discipline Canopy runs on. Sometimes the most valuable sentence in a partnership is "that isn't worth building".
05
Looked after as part of the arrangement
Everything built under Canopy is looked after as part of the arrangement. Hosting, monitoring, fixes, the small changes that keep things current. There's no separate care contract to manage, because the partnership is the contract.
Canopy is scoped from the conversation, quoted before anything is agreed, and never the same twice. The discovery call is where yours takes shape.