Most SEO is sold as a mystery. Fertiliser starts with a free audit scored out of 100, benchmarked against two named local competitors, and ends with a number you can watch climb. Six months of proper work, done on your site, never handed over as homework.
Everything starts with a baseline audit scored out of 100, benchmarked against two named local competitors. You keep it whether we work together or not. Want a taster first? The free website audit runs a lighter version of the same check.
Technical fixes, on-page SEO, schema and your Google Business Profile, all implemented directly. You will not receive a spreadsheet of recommendations to action in your spare time. The work gets done, not described.
Once a month we go through the stats, what changed and what comes next. The site is re-scored regularly, so progress is a number you can watch climb rather than a feeling you are asked to trust.
AI crawlers unblocked, an llms.txt file in place, structured data so ChatGPT and friends can read and cite your site. People are asking AI tools who to hire. Your site should have an answer ready. Almost nobody local offers this.
Wix, WordPress, Squarespace, something a relative built years ago: Fertiliser works on any site on any platform, whether or not Verdant built it. No rebuild required.
Billed monthly across the six months, with the figure agreed on the discovery call before anything starts. No setup fee, no surprise invoices, no contract written in the dark.
Content add-ons are itemised separately: blog launch, monthly articles, location pages. You choose what George writes and what stays in-house. Priced on the call, like everything else.
Plenty of agencies sell backlink packages. Directory spam, link farms, guest posts on blogs with no readers. Google spends its days learning to ignore them and occasionally punishing the sites that buy them.
Fertiliser does none of it. Just your own site made properly readable by search engines and AI tools, which is the part that keeps working after the invoices stop.
Six months of concentrated work gets the site where it should be. After that it settles into lighter ongoing upkeep: holding the score, catching whatever Google changes next, keeping the ground you took.
For Verdant build clients it folds into the existing monthly arrangement. One payment, one relationship, no second invoice arriving to explain itself.
No, and proudly so. Link schemes and directory spam are a good way to pay for something Google ignores. Fertiliser makes your own site properly readable by search engines and AI tools instead. That is the part that lasts.
Yes. Fertiliser works on any site on any platform, whether or not Verdant built it. No rebuild required.
Yes. Scored out of 100, benchmarked against two named local competitors, and yours to keep whether or not we go any further. Consider it a demonstration rather than a favour.
Your site is scored out of 100 at the start, benchmarked against two named local competitors, and re-scored regularly so the number visibly climbs. Add a monthly call going through the stats and you always know exactly where things stand. Progress is a number, not a mood.
The engagement settles into lighter ongoing upkeep: holding the score, catching whatever Google changes next. For Verdant build clients it folds into the existing monthly arrangement, so there is one payment and one relationship.
Technical SEO is baked into every Verdant build as standard, so your site starts in good shape. Fertiliser is the ongoing growth work: competitor benchmarking, Google Business Profile, monthly reviews and a score that keeps climbing after launch.
Agreed on the discovery call, billed monthly, nothing upfront. Content add-ons like blog launches, monthly articles and location pages are itemised separately, so you choose exactly what gets written and by whom.
Tell me what's broken, or what's missing. You'll get a straight answer on whether it's worth fixing and roughly what it would take. No pitch deck, no follow-up sequence.
Forms not your thing? Email George directly. It lands in the same place.