Which is more than can be said for most. Root is for established businesses that want a website that finds clients, looks the part, and never needs thinking about again.
No page builder, no template, no platform fee hiding in the bill. Root sites are written by hand and the code lives in your own Git repository. As many pages as the job needs, scoped together on the discovery call. Your domain, your code, your data. Verdant runs everything, you own everything.
On-page SEO built in, not added as an afterthought. Optimised for AEO too, the newer standard covering voice search and AI tools like ChatGPT and Google's AI summaries. The way people search is changing. Your website should keep up.
Text, images, prices, opening hours, photos: all included, no time cap. You cannot self-edit a code build, so you should never have to think about it. Day-to-day changes are included. New functionality is a new conversation. And it all goes through one person, no tickets, no call centres. There is only one of me. Occasionally a disadvantage. Mostly not.
Fast global hosting with SSL, monitored and maintained throughout. Security updates, performance checks and backups all handled without you thinking about them. When something goes wrong at an inconvenient time (something always does), it gets dealt with. Not by you.
Copy is standard, not a bolt-on. You talk, a first draft appears, you edit from there. Nobody stares at a blank page.
E-commerce and custom integrations are on the table. Scoped on the discovery call, quoted before anything is agreed.
Wix exists. Squarespace exists. You could spend a weekend watching tutorials, another weekend second-guessing fonts, and end up with something that looks fine on your laptop and inexplicably broken on mobile.
Or you could get on with running your business while the website gets built properly.
Quick sum before you decide: what's your time worth per hour? Multiply it by the hours you'd spend building, tweaking, breaking and fixing a website. Root starts to look like a bargain.
Four to six weeks. You see a first draft at two weeks, a second at three, and a final pass before launch. Three revision rounds, built into the plan rather than squeezed in at the end.
As many as the job needs. Root has no page cap: we scope the site together on the discovery call and the quote reflects the work. Nothing gets added without you knowing first.
None. Root sites are hand-coded: no page builder, no template underneath, no platform fee hiding in the bill. The code sits in your own Git repository, served from fast global hosting. Very few local agencies work this way. It shows in the loading times.
You do. Your domain, your code in your own Git repository, your customer data. Verdant runs everything, you own everything.
Domain registration, which runs around £15 to £20 a year and is paid to your registrar, not to me. That is the lot. New pages, new features, redesigns and integrations are quoted work, priced on the discovery call before anything is agreed.
Hosting, SSL, monitoring, and every day-to-day change with no time cap: text, images, prices, opening hours, photos. You cannot self-edit a code build, so you should never have to think about it. Day-to-day changes are included. New functionality is a new conversation.
Both are on the table. Integrations are scoped on the discovery call and quoted before anything is agreed. If e-commerce is a significant part of what you need, say so early and it gets factored into the plan properly.
Yes, as standard. I write the first draft from our conversation and you edit from there. There is no such thing as editor's block when a draft is already in front of you.
Fine. We can migrate content across, redirect old URLs, and make sure nothing important disappears in the process. Just bring it up on the discovery call.
Yes, on a case-by-case basis. Mention it on the call and we'll work something out.
Tell me what's broken, or what's missing. You'll get a straight answer on whether it's worth fixing and roughly what it would take. No pitch deck, no follow-up sequence.
Forms not your thing? Email George directly. It lands in the same place.